The European Development Days is a 2-day event in Brussels where the global development community meets to discuss successes and challenges. It is a huge media operation with hundreds of live broadcasts, interviews and high-level meetings.

Like every year since 2019, Created Agency was at the European Development Days to produce video content for the European Commission. In 2022, our mission for the DG International Partnerships was to follow the EU Young Leaders and produce snappy content featuring youth from all over the world.

We interviewed all 25 EU Young Leaders on questions agreed upon beforehand with the DG INTPA Communication team. On the basis of this output, we managed to create snackable videos on key themes – Why Youth Matters, If I Were a Leader, the Issues Youth Faces around the world.

The videos were also used by DG EU International Partnerships in their digital campaign to launch the first-ever worldwide EU Youth Action Plan.