Overview
TANGO develops solutions for secure, trustworthy, and environmentally sustainable data management. Funded by the European Union’s Horizon Europe research and innovation programme, TANGO needed video content to communicate its mission across different audiences and platforms.
Challenge
Create 2 distinct videos serving complementary communication purposes: an educational motion design explainer for professional audiences and a hero film to capture public attention and engage stakeholders on social media.
Our Approach
Motion Design Explainer
Leveraging our expertise in audiovisual production for international organizations, we developed comprehensive visual assets including character design, background artwork, and complete animation style.
Through discovery sessions, we identified the core challenges in communicating TANGO’s technical innovation. This collaborative process resulted in:
- Script translating secure data management concepts into accessible educational content
- Storyboard integrating TANGO’s branding and strategic messaging
- Iterative refinement with two rounds of client feedback
The explainer serves as an educational tool for workshops, training sessions, and conferences.
Hero Film
We produced a hero film combining clear storytelling with engaging visuals, designed to introduce TANGO’s mission on social media and the project website. The video makes sustainable data management accessible to general audiences while engaging stakeholders.
Deliverables
- Motion design explainer video for professional/educational contexts
- Hero film for website and social media
Impact
The dual video strategy provides TANGO with versatile content: the motion design video educates professional audiences about secure data management innovation, while the hero film attracts broader public interest and stakeholder engagement across digital channels.
