Protecting and promoting the rights of women and girls, whether in conflict or in peaceful times, is a core priority for the European Union. International Women’s Day is always a key opportunity for all EU institutions to share the results of their actions that aim to promote women’s rights around the world.
This year our team was called in to create a highly political, motivating video featuring the leader of international development sharing her message of empowerment. We interviewed EU Commissioner, Jutta Urpilainen, and mixed her inspirational message with images of real EU-funded projects promoting stories of women and girls who are changing their lives for the better by promoting gender equality worldwide.
Our video spearheaded the communication campaign of the European Commission for the #BreakTheBias #IWD on broadcast and social media, and it was the main output to set the scene at conferences and high-level events organized around the International Women’s Day.
We are honored and humbled the European Commission trusted our team with this corporate production, especially for a political priority of such scale and importance as Women’s empowerment. Our video for International Women’s Day was also featured among The Best Women’s Day Visuals on the Best Video Designs page, therefore offering recognition of our expertise first and foremost.
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