International Women’s Day Video for #BreakTheBias Campaign
Produced an inspiring video featuring EU Commissioner Jutta Urpilainen, celebrating women and girls worldwide as key drivers of development and change.
Overview
Protecting and promoting the rights of women and girls, in both conflict and peaceful settings, is a core priority for the European Union. International Women’s Day serves as a critical platform for EU institutions to demonstrate their commitment and share results of actions advancing women’s rights globally.
Challenge
The European Commission needed a powerful video to lead their International Women’s Day communication campaign, conveying EU Commissioner Jutta Urpilainen’s message on women’s empowerment while showcasing real-world impact of EU-funded gender equality initiatives.
Approach
We developed a high-impact political video combining:
- Exclusive interview with EU Commissioner Jutta Urpilainen
- Documentary footage from EU-funded projects worldwide
- Authentic stories of women and girls advancing gender equality and transforming their communities
Our production balanced political messaging with human-centered storytelling to create an inspirational call to action.
Impact
The video served as the centerpiece of the European Commission’s International Women’s Day campaign across:
- Broadcast media
- Social media channels
- International conferences and high-level events
Industry Recognition:
Featured in “Best Women’s Day Visuals” on Best Video Designs, affirming our expertise in creating impactful political communication content.
