For the rebranding of the Directorate for International Partnerships, the client needed a new storytelling video to show the practical work and results they bring on the ground. This had to be based on real stories and people on the ground, putting the protagonists in the centre of the stage.
We traveled to Guatemala, Cambodia and Africa to capture the powerful stories and hear directly from the real protagonists.
The film spearheaded the digital campaign on social media and all main corporate webpages of the European Commission, and managed to reach more than half a million accumulated views. Visits to the corporate website of the EU International Partnerships also tripled.