In March 2020, the European Commission presented its Strategy for a closer future with Africa. We got to design an integrated set of visual content and coordinate the communication campaign online. The animation video managed to successfully translate the key policy messages and lead the institutions’ communication on all fronts. Vibrant colours and contemporary collage style gave an appealing look. The social media pack was complete with a set of graphic illustrations that broke down the messages with engaging design. We offered subtitled versions in French, Spanish and Portuguese to facilitate all EU Delegations in sharing the content.