Your report is
full of stories. Get them
seen.
Upload your sustainability or impact report. We read every page and hand back the stories inside it: ranked, written up, ready to use.
The scan reads your report.
These read you.
The work is real.
The story isn’t travelling.
100,000 workers reached. 200 athletes of determination on Yas Island. A building that makes its own power. Almost none of it lives beyond this PDF. Here is what we found.
Athletes of determination, 100,000 workers, volunteers by the thousand. The human material most reports lack. Yours has it on nearly every page.
You report to GRI Standards, a third party assures the numbers, and you sit on the UN Global Compact board. The proof is done. Visibility is the only gap.
We pulled out the ones with the most communication potential and ranked them. Here are the first 3.
200 athletes of determination. One island.
Two Games of Hope events on Yas Island: 200+ athletes of determination, 300 volunteers, 300 family members and supporters.
A film from the sidelines: the athletes, the families, the volunteers who show up. Community you can feel.
Want help turning this into a communication strategy?
Some organisations want to think it through first: which stories matter most, who they are really for, and what the narrative should be before anything gets made. That is the conversation Created is built for, strategy and positioning ahead of production. If that is you, start there.
Get the other 23, and take them with you.
2 more stories in full, plus the full breakdown, and a link to come back any time.
1,600 volunteers. 24,000 gift packages.
Better Together on International Workers’ Day: 1,600 volunteers, your own people among them, 6,500 hours, 24,000 packages for workers across the UAE.
Follow one package from assembly line to handshake. The employer brand film that writes itself.
A building that makes its own power.
A coloured glass solar façade at VYE Town Centre, Egypt. Building integrated photovoltaics that generate around 39 MWh a year.
30 seconds on a building that works for a living. Innovation you can point at.
In the report. Almost nowhere else.
Put the real person at the centre.
The people are the evidence the change is real.
The stats are strong. They need a place and a person.
Warm doors you’re not walking through.
Each one can open a story.
1 story carries a whole plan. 3 carry a year.
A story this strong is bigger than 1 film. Here is what a single story can carry:
They work when 1 plan holds them together. Your 3 lead stories, planned across a year:
Illustrative, built from your report and your answers. In a working session we pick the stories, the outputs and the order together.
1 story. Many strategic paths.
If you already know your strategy and want to see what these stories become in production, this is the menu: the strategic options Created helps you choose between, matched to what you are trying to achieve.
Which of these fits depends on your strategy. That is the first thing we work out together.
“Put the real person at the centre of your story, not the framework, not the deliverable, and the change stops being abstract.”
The result is a brand people believe: authentic, relatable, purpose led.
1 team takes the story from strategy to screen to stage. The films and campaigns are the visible part. The plan behind them is what changes how people read your brand.
The shape of plan your stories deserve.
Real people carried the story. The audience followed.
Proof on screen for boards, funders and partners.
Dimitrios makes reports impossible to ignore.
10 years as audiovisual consultant for the European Commission (DG INTPA, DG COMM), former TV news producer at Europe by Satellite, campaigns for the European Commission, GIZ and the World Bank. A journalist by training (M.A., City University London), a filmmaker by craft. He built Created on 1 belief: put the real person at the centre, and the change stops being abstract. The scan you just read is how he sees your report. The meeting is where it becomes your plan.
24 stories. Start with 1.
In 20 minutes we go past these 3, pick the one worth your budget, and turn it into a plan you can run, with us or your own team.